ABOUT THE PROJECT
Everyone's design process is different but I try to start every project with a in-depth exploration into some of the elements that underpin a brand's voice. This process sometimes feels like throwing every idea at the wall to see what sticks, but when you take a step back there is always a common link threading these ideas together.
1. DISCOVERY PHASE
2. MOOD BOARD DIRECTION
3. LOGO SKETCHES
|
|
4. FINAL LOGO
|
The Zen Organics logo combines elegant typography with organic elements. The use of hand-drawn script and the lotus flower motif is intended to align with and promote the brand's philosophy of mindful living.
5. BRAND ACTIVATION
|
|
