ABOUT THE PROJECT
Creating the brand for a national entertainment tour is always an exciting challenge. The design needs to capture the essence of the performance without being too complicated, the logo must be impactful and function at a variety of sizes. With the "Katt Williams: The Dark Matter Tour" brand I took confronted this challenge by creating a final design that was flexible enough to fit all of our promotional needs.
1. LOGO
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2. BRAND ACTIVATION
