ABOUT THE PROJECT
Great design listens first because every brand has its own rhythm. My process begins with uncovering the underlying themes that drive a brand's voice. For Generative Listening, this meant exploring connections, distilling ideas, and shaping a visual language that echoes their commitment to meaningful dialogue.
1. MOOD BOARD DIRECTION
I immersed myself in the philosophy of generative listening, analyzing their goals and message to uncover key visual metaphors. This informed a design aesthetic that embodied confidence, intelligence, and vibrancy.
2. COMMON THEMES
Nebulous Gradients
Moiré Patterns
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Wormhole Diagrams
Black and White Portraits
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As the visual direction came to life, some common themes started to emerge. This included nebulous gradient shapes, scientific diagrams, repetitive overlapping lines, and black-and-white photography.
3. FINAL PODCAST LOGO
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The final podcast logo features glowing, nested lines radiating outward, evoking sound waves, gravitational energy, and a microphone. This design captures the podcast’s role as a catalyst for growth and connection, with each conversation reverberating outward to inspire change. Its layered, pulsing aesthetic reflects the generative nature of listening, portraying the podcast as both innovative and deeply rooted in meaningful dialogue.
